Influencer marketing is on the rise, and there are some key psychological principles at play which underline why, and how, you should be tapping in. See the most recent article right now on the Social Jack website! #InfluencerMarketing

Micro influencers offer smaller businesses a way to bypass their competition and crank up their brand's mindshare with ideal consumers – without the cost of hiring celebrities. Check out the latest article from Social Jack! #InfluencerMarketing

Influencer Marketing can be a great way to showcase your brand – however, it can also be easy to waste time and money on the wrong influencers. Check out the latest article from Social Jack! #InfluencerMarketing

A recent study shows the increasing focus of brands on micro-influencers and Instagram as their channel of choice. Check out the latest article from Social Jack! #InfluencerMarketing

“Instagram is a powerhouse of digital word-of-mouth, though some features may be underutilized.” Check out the latest article from Social Jack! #InfluencerMarketing

With the advent of social media, Influencers have risen to the occasion, boasting of the ability to influence as many as 70% of millennials through recommendations and more. Check out the latest article from Social Jack! #InfluencerMarketing

Brands bringing influencer marketing in-house is a relatively new trend, but Authentic Brands Group has handled it internally for the past six years for its lineup of lifestyle and fashion brands. Today, ABG owns 32 brands, including heavyweights like Aéropostale, Juicy Couture, Neil Lane and Airwalk, and it’s no longer so easy to rely on old methods. Check out the latest article from Social Jack! #InfluencerMarketing

Enter Hashtag Legal, a law firm that represents influencers, influencer agencies, platforms and brands as they navigate the evolving world of influencer marketing. Lawyer Jamie Lieberman launched the firm with co-founder Danielle Liss in 2016 because they saw a need in the industry for attorneys who understand the business. Check out the latest article from Social Jack! #InfluencerMarketing

Influencer marketing is growing up, thanks to a deflation of the price bubble that marked its early days, as well as changes on Facebook and Instagram — where most influencer dollars are spent — that make smaller influencers more effective than big reach plays. Take a look out the new Social Jack article hot off the press! #InfluencerMarketing