Content marketing is undergoing major changes from all ends — from how platforms work to how to measure its efficacy. Check out the most recent article from Social Jack! #InfluencerMarketing

 


SeatGeek is betting on influencers – with the ticketing company having increased its media spend on influencers year-over-year by 60%. Check out the latest article from Social Jack! #InfluencerMarketing

 


YouTube has been making FameBit, an influencer marketing platform that it acquired in 2016, a bigger part of its pitch to marketers. Check out the latest article from Social Jack! #InfluencerMarketing


The report revealed that the popularity of Influencer Marketing has increased in 2019 from 2018 with 94% marketers/strategists finding it more effective and 85% continuously exploring innovative ways to collaborate with social media Influencers. Check out the latest article from Social Jack! #InfluencerMarketing

influencer marketing statistics

 


For some, content strategy is a rigorous, drawn-out process that can take months to complete. For others, it’s a handful of slides. Or worse, whatever it takes for the client to sign off the annual retainer. It usually depends on the agency or in-house team you’re working with. Check out the latest article from Social Jack! #InfluencerMarketing


Netflix just one example of how brands are using content marketing to attempt to build some kind of “community” for the brand’s customers. By creating communities, brands are able to lower content costs, drive engagement and tap research and feedback around new products or strategies. Check out the latest article from Social Jack! #InfluencerMarketing


As big brands and agencies have vocalized their frustrations about fraud in influencer marketing and committed themselves to combat it, the industry has realized it’s quite difficult to police. Riding that momentum, an industry-wide coalition is attempting to bring more standardization into the market. Check out the recent article from Social Jack! #InfluencerMarketing


Brands are looking for various ways to keep their business on the cutting edge. Content marketing is the solution that remains relevant and, more importantly, efficient and effective in today’s world and it's leaning towards social media marketing. Check out the latest article from Social Jack! #InfluencerMarketing

 


In an interview with Deeba Rajpal, she shares how it all began with a camera, internet connection & a head full of recipes, a day in her life and her Influence. Read all about it on Social Jack! #InfluencerMarketing

Deeba Rajpal


Three years ago, only 6% of marketers felt they knew what a successful marketing campaign really looked like — in 2019, that number has increased to more than a third of marketers. Check out the latest article from Social Jack! #InfluencerMarketing

 

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