Brands bringing influencer marketing in-house is a relatively new trend, but Authentic Brands Group has handled it internally for the past six years for its lineup of lifestyle and fashion brands. Today, ABG owns 32 brands, including heavyweights like Aéropostale, Juicy Couture, Neil Lane and Airwalk, and it’s no longer so easy to rely on old methods. Check out the latest article from Social Jack! #InfluencerMarketing
