Budweiser collaborated with Fox Studio for a pre-release promotion of Deadpool 2 before it hit the screens in the country. The idea was to leverage this association for strong brand recall while creating nationwide buzz with the craziness of ‘Merc with a Mouth’ and the awesomeness of Influencer word-of-mouth. Superheros and Influencer Marketing? Check out all the details at Social Jack! #InfluencerMarketing
Influencer marketing is a powerful tactic that targets consumers where they already spend much of their time: social media. Globally speaking, Instagram is the primary platform for many influencer-brand campaigns, but it’s hardly the only one. Check out the latest article from Social Jack! #InfluencerMarketing
To prevent spam accounts, Twitter is requiring new users to verify an email address or a phone number. While some marketers, including Unilever CMO Keith Weed, welcomed it, others called the process long overdue and still not enough. Check out the latest article from Social Jack! #InfluencerMarketing
Facebook announced the launch of ‘Brand Collab Manager’ which will help brands connect with appropriate influencers and content creators for a better reach. With 85% of marketers resorting to Influencer Marketing in the digital age to capture the attention of a larger chunk of audience online and offline too, Facebook has upped its ante to help connect brands to creators. Check out the latest article from Social Jack! #InfluencerMarketing