Top 5 Influencer Research Tools for Social Media Marketing
uma.bhat
Tue, 11/14/2017 – 09:47

Do you know that 61% of consumers skip ads and 48% install ad blockers!

Customers are more likely to buy when they get recommendations from a person they trust. 

It is true that 49% of consumers seek guidance from social media influencers before making a buying decision.

Many marketers have realized that ads is not the best way to market their products. The rise of ad blocks is giving way for influencer marketing.

What is Influencer Marketing?

We all have seen celebrities like Justin Bieber promoting Calvin Klein underwear or Selena Gomez promoting Adidas Neo.

They are not the expert fashion designers or have any involvement in the products, yet their promotions have a mass appeal. This is celebrity marketing has been there ever since the evolution of marketing.

Influencer marketing is a latest trend that has emerged due to the growth on online marketing.

Influencer marketing is a way of promoting products with the help of influencers in the domain who are experts in the products that they promote.

For example, beauty bloggers like @MichellePhan promote beauty products and fashion bloggers like @AIMEESONG ?promotes a new fashion line. In this case, the promotions are trusted much higher by the consumers since they see promotions from the experts.

Importance of Influencer Marketing

Influencer marketing can work wonders for your brand. Many marketers are replacing celebrities with YouTube, Instagram, and Snapchat influencers. These online stars are providing unfiltered feedback on products, and consumers love it.

Influencer inspire engagement with their audience by making it a two way communication. Influencer have built a fan following through social media and their reach usually focuses on a specific niche audience.

For example, an influential gamer would endorse gaming and tech products. People look up to these influencers for advice, tips, and recommendations in regards to consumer products.

Now that you know the importance of influencers, it is time to find and research influencers in your domain so that you can engage with them for your product promotion activities.

But finding influencers can be a task by itself. This is the first step towards your influencer campaign and needs to be perfect. There are quite a few impressive tools that will help you in researching influencers in your niche.

Here are Top 5 tools to search Influencers.

#1 Buzzsumo

Buzzsumo is one for the most popular tool to research influencers. Search Buzzsumo with a keyword relevant to your industry and it will throw up results of the top influencers in your niche.

BuzzSumo

 

Buzzsumo shows the page authority and domain authority. It also provides useful insights into the number of twitter followers, their retweet ratio, reply ratio and average retweets.

These statistics help the marketer to know the reach and engagement of the influencers, based on which they can choose the right influencer for their promotion activities.

#2 Hootsuite

Hootsuite is a powerful tool that helps marketers to discover social media influencers by monitoring the conversations that relate to your industry. This tool helps you to get answers to some of your questions such as:

  • With whom is your target audience engaging with on social media?
  • Whose content is your target audience sharing?

When you get the answer to these questions, you have got the set of people who can help to expand the reach for your brand.

Hootsuite

#3 Traackr

Traackr is a tool that offers solution for those markets who are interested in reaching out to influencers with an aim to build strong relationships. It is an efficient tool to manage your global influencer network.

Traackr helps to track conversations and also validates real influencers. It saves a lot of time of the marketers by identifying the right influencers as per the profiles that a marketer is looking for.

Traackr

Traackr scores each influencer based on reach and relevance, which provides a clear starting point for the marketers. It offers features such as tracking conversations, import existing contacts and a lot filtering options.

#4 BuzzStream

BuzzStream is another useful influencer outreach tool to help manage your efforts of finding and managing influencers. BuzzStream is capable of automatically researching influencers. This tool can be used to discover the contact details and social profiles of influencers in your niche. It also helps to you track communications with influencers.

Buzzstream

Once you have the list of URLs, BuzzStream will take over and complete the rest of your work. It will automatically search each website and identify contact information, social metrics and traffic statistics.

#5 Pitchbox

Pitchbox is yet another useful tool that helps you to find influencers in your niche. With Pitchbox you can focus on creating connections and discussing partnerships with the top influencers in your space. It is a wonderful tool to find contact information, website URL, social media profiles and much more.

Pitchbox

 Pitchbox allows a marketer to set up emails which will reach out to opportunity contacts up to three times. When you receive a response from the contact, you can view and respond to it within Pitchbox’s interface, removing the need to use multiple programs or browser windows.

Conclusion

81% of people trust the advice they receive from influencers.

It’s time to leverage the power of influencers in your space.  Influencer marketing drives sales to a great extent. With the right tools you can find influencers who really matter to your business.

Have you tried any of the tools to find more influencers? Would you add any other tools to this list? Please share your list in the comments section below.



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Social Selling Step Two – Use Valued Reach to Ignite Your Social Reach by Dean R. DeLisle

Before we can ignite our Social Reach with Valued Reach (VR) we need to understand what Social Reach is. Through our friends at Hootsuite (they have a great glossary by the way) we have a pretty good definition:

http://blog.hootsuite.com/social-media-managers-definitive-glossary-2014/

Reach
Reach is a data metric that determines the potential size of audience any given message could reach. It does not mean that that entire audience will see your social media post, but rather tells you the maximum amount of people your post could potentially reach. Reach is determined by a fairly complex calculation that includes number of followers, shares and impressions as well as net follower increase over time. Reach should not be confused with Impressions or Engagement.

Social Reach

 

Now for Social Sales, LinkedIn Social Reach is pretty easy to see and understand. On your home page about half way down on the right you can see what your current reach is, as shown below.

Social Reach

So what does this mean? Well this means that I have 4,169 connections, people that I have either sent or accepted invites and are now my level one connections. Then those people have connections which are your second level connections. That with the next level of connections and groups you belong to make up that number. In fact, LinkedIn used to resolve this, now they just show you a few levels (shown below), which is ok, because I cannot even fathom thinking about a million let along 18 million!

Social Reach

So hopefully you are getting the definition of your social reach. Now in social selling, from our definition, Valued Reach is what we care about and teach in our curriculum. This is where we first define a destination or outcome to your sales goals, how much do you want to make by when. Then we determine how many appointments, proposals, closes you need to achieve that goal. Next we define the target, and determine who will get us there or help us achieve those goals. Next we build a structured, tactical team of TARGETED connections, clusters and hubs (defined in in Network Sciences (http://www.arl.army.mil/www/default.cfm?page=391) by the US Army). The ones that will help you get to the connections you are trying to achieve. Not the thousands that you accept without knowing who they are and what they are about. We would prefer you just connect to those you know or people that you see potential relationship. Then we score the relationship in our SocialJack.com system to arrive at your Valued Reach. Now you don’t have to have our system to get the juice we are talking about here, although we would like you to join us, you can still gain a valued reach for yourself by following these simple rules below.

Social Reach

In summary

  1. Own your destination, your outcome
  2. Be clear about the target that will take you there
  3. Build a team of connections with the intent for relationship
  4. Engage in relationship with your new team
  5. Keep scouting for more targeted connections (#3)
  6. Keep engaging and driving to your destination (goal)

Now – Your “Valued Reach” keeps going up – your “Social Reach” is now ignited!

About Dean DeLisle

For over 30 years, Dean has demonstrated his ability to accelerate companies, stimulate business development, and make operations more efficient. He has harnessed the ever-evolving power of technology, paired with his consulting, coaching, and training skills, to implement sound business practices. Using the power of online social networks, as well as traditional media, he has helped numerous clients pack the room for events, establish their online and social media presence, and develop countless company, brand, product, and service launches. Dean uses every tool available, weaving aspects of every medium to achieve the end goal and accelerate his clients’ business growth.

 

 

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