With all the hype of the newest features on LinkedIn — video, active status and other cool new features – that were released in the last few weeks, an old popular feature, one that was taken away with the last major release, now returns!

At the Social Jack™ Academy, we had a cool feature called “Network Diving;” this is the simple process of searching your connections’ networks. Well, this feature is now back, and better than ever because now it incorporates the new filtered search system.

We’ll illustrate how it works with an example: let’s say you are going to have a meeting with one of your connections and are going for named referrals, and you would like to have the option to filter ideal connections. With the previous release you would get a list, with no way to search like you used to. Fortunately, now this has changed back to the way it was, where when you click on someone’s connections, it now jumps you to the filtered search like it used to! This is an amazing switch. We caution here that there are a few exceptions, so read on.

You can search within the connections using all the filter options shown below.

The main exceptions here are the following:

1.     If the connection you are “Network Diving” on, i.e. exploring their connections, has their network access turned off, you will not be able to dive unless you have Sales Navigator.

2.     Those of you on Basic (Free) LinkedIn will be able to enjoy only a few selections in the search, then you will be blocked from seeing the rest unless you have Premium LinkedIn. But in my mind, this feature alone is the worth the price!

We are showing this account version chart provided from our friends at Integrated Alliances, thanks Mike O’Neil!

We hope you love this new feature and if you want to learn more of what we call “Power Moves”, please connect with us at our Social Jack™ website. If you are reading this before September 5th, then jump into our next Social Selling class at: http://socialjack.com/linkedin-complete-social-selling-course/ – this is our complete course with On Demand classes, Instructor-Led Coaching Sessions. You will learn more cool fun things like in this article.

Please let us know how this ‘old new’ feature works for you.

We will see you online Network Diving!


Sorry if it sounds like I am geeking out here, but read on!

Most of you know we handle a ton of conferences and provide Influencer Marketing services. When asked by INFORMS to participate in their conference, it reactivated my technical network, meaning that connections from my roots were brought forward. I have been in the financial arena since the early 80’s and I’ve been in or around analytics for most of my career; I’ve been a huge fan of sports all my life. So when I looked at the INFORMS conference and saw this network coming together I was tremendously excited.

Those of you that know me, you know I am all about the network. When you look at the speakers and topics it’s almost hard for me to pick a track. So we are splitting up and coming together on the LinkedIn Group afterwards to compare notes! Then you have the companies connected to the speakers, STATS – the best live sports data provider I know, can’t wait to meet Patrick Lucey, Ph. D., Director of Data Sciences. I will have a follow up interview blog after the conference. Liz Wanless, Ph. D., from Ball State University will talk about something near and dear to my heart, which is Customer Relationships and Sales Optimization, she will be sharing two revenue enhancement case studies. Russell Walker, Ph. D., from Northwestern will be talking Big Data related to Sports Management; this is changing our world and delivery of stats as we speak. Zach Binkley, Ph. D., Lewis University will be sharing sports performance communication, implementation and innovation; with all the data today, this is a massive undertaking.

From my FINTECH world I can’t wait to hear what Michael Rechenthin, Ph. D, from tastytrade has to say about Data Sciences and Collaboration, this is right in my wheelhouse of content. We also know that Machine Learning and Predictive models are hot and that topic will be covered by Justin Dickerson, Ph.D. – he will dig into Default, Fraud and Scoring which is a big piece of our financial world today. Joe DeCosmo, Chief Analytics Officer from Enova, will address Real Time Analytics. We are in such a “real time, on demand” world, and he will share what is trending and what the future holds.

Take a look the chart below, all speakers have a critical handle on what is hot and going on right now, so that is why it is tough to select a track!

IMPAC 2017 – INFORMS Midwest Practice of Analytics Conference

The only negative? The conference only has 100 seats at the current venue! However, you can get on a waiting list for the next conference and early notification for the next conference.

Registration and Waiting List link: http://connect.informs.org/chicago/meetings/impac2017

If you cannot make this conference please ask me what questions you want answered at the bottom of this post and I will do my best to get them addressed here or in the LinkedIn Groups

Also, check the new INFORMS Chicago Twitter account

To follow activity and update use Hashtag: #IMPAC2017

Location: University of Notre Dame, Chicago Campus – 224 S. Michigan Avenue (2nd Floor), Chicago IL 60604

We also want to acknowledge all sponsors that are supporting this event:

Social Jack and Forward Progress are proud to participate in this great event, we look forward to seeing you at the event or on the related social channels on the journey!


So you have been asked to be a guest on a podcast…Great! In the spirit of Influencer Marketing, we hope it receives plenty of traction and social reach. In our previous blog, How to be a Social Influencer, we spoke of being a “Thought Leader” and turning on the “Content Machine”. Fortunately for you, podcasting is a great way to do just that. People get to hear your voice, know your personality, gain insights and knowledge from you, and even better, you can attach the podcast to blogs like this and to social media. In fact, my previous blog references a podcast I was on — speaking about this very topic. Once you follow the steps I describe below, your podcast will also support your efforts in Personal Branding, described in another one of our blogs, Personal Branding – A Great Start to your Social Selling Journey!

With so many of you getting interviewed, we thought we should tell you what to do before, during and after the podcast. For Social Jack™, we have a promotion process for each and every production, whether it be a podcast or webcast, so the best thing to do is understand some critical information about the podcast you are working with. Examples include what is their promotion cycle, what is their timing, etc. We reference this in the following list of steps.

7 Steps to promote your podcast interview

1.    Promote on social media and other outlets 2 weeks before, if the podcast producers have a show schedule that references you. There is typically a website they have for the blog that will mention upcoming shows. You should sync the timing of this “xx” with any posting of your show. If they don’t have one, you can choose to promote a couple of weeks before, no further out than that. Once you’ve done this, you can tag and link back to that show, discussing how you are looking forward to the podcast.

2.    Notify your Team! Remember Social Teaming, it is the essence of teamwork: you’re not doing this this all alone! Tell them you are on this podcast, ask them to watch for social media, ask them to listen and provide feedback and get in the game with you! It’s collaborative, and it’s fun. You will also pick up more podcasts and speaking gigs this way too, it’s proven.

3.    Ahead of schedule, plan to blog about it, then you can have a link to the show from the blog post. This will provide good traffic between your site and theirs (and remember to use ample keywords). Also consider shooting a video talking about the upcoming podcast, or plan one for the release date of the podcast.

4.    Promote the podcast on social media the day of the show recording; some podcast producers promote as well, but others do not because it locks them into a production release schedule.

5.    Once the podcast is published, it’s time for you to go gonzo, tag your show and host, also remember all your channels. Once published, go ahead and cut lose with the blog or update the blog if done ahead of time.

6.    30 and 90 days after: (if relevant to your current business you can thank them and repost) – don’t forget use of #hashtags and @tags!

7.    Forever after…. Keep using the podcast in your content cycle as long as it is relevant!

Now, go do the next podcast interview and keep following this protocol to put yourself out there to support your influencerness (yes, I made up this word just for you!) ?

PRO TIP: Remember to always listen to your blog interview and think about what you could have done better or said better to improve your position as a thought leader. Also, listen to your competitors and colleague’s podcasts as well. You should always be looking for those nuggets to be better.

TOP RESOURCE: We recently did a full course on podcasting with top Podcaster Scott Kitun, from Technori, one of the top-rated media podcasts featured on WGN Radio, here in Chicago. Below is access to the slides; if you would like access to the full class we did, simply go to Social Jack™ and join for a 90-day free trial and you will have access to this class and over 200 others for that period — and weekly coaching, too. This is our gift to you for being part of our community.

To learn more about Podcasting, check out Podcasting 101 Marketing on SlideShare

In closing, let us know when your podcast airs and the team at Social Jack™ will gladly listen and promote your efforts. Remember, we are on your Social Team and we are all in this together!

See you online!


So, @Social Media Today had a great article titled 12 Reasons why Your Business Should be Utilizing Employee Advocacy, with a great Infographic from @LinkedIn. This was fantastic for me — and timely – because I had some talks lined up on Employee Advocacy and Social Teaming. I’d like to highlight the numbers I think are the most relevant here.

On Average, a company’s employees have 10X as many connections as the company has followers. 10 Times? Yes — and this is proven. In many of our Social Selling and Social Culture programs, we know for a fact that the average employee has 240 connections, and with their two degrees of connections, their social reach hits about 3.8 million connections. Now, to be sure, they won’t reach all those connections, and they’ll need a level of frequency to establish success, however their potential of reach to the company is far greater. The company page needs to rely on followers and there are only two ways to get followers: from existing followers (like employees) engaging, or from advertising. On average, the employee page has only 3% of the potential reach of the employees, and that is best case from our experience.

Every two employee shares from the company page on @LinkedIn result in a company page view, every six shares results in a Company Page follower! Wow, that is staggering, that is all it takes? Well, almost. We need the participation of those employees. How does that happen, how is that orchestrated?

Let me give you a real-life example from one of our clients, American Family Insurance. While at a recent conference, I was able to listen to long-time associate @TomBuchheim, who led the charge at American Family for their Employee Advocacy Program. I have always known they were on it, and proud to say I have been there since the early days of social, and frankly their approach was brilliant. In fact, it was very synergistic to our Social Teaming methodology for sales and culture development.

He mentioned how they formed teams of champions that would act as advocates for the brand and be willing to share content provided by the company to their LinkedIn pages. They started with a small group, then they continued to grow the teams. They created rewards and recognition for their efforts and it bonded the team and humanized the brand. They are even now tracking the success of this program to new business. They had so much success that it became the “in thing”, to a point where people are lining up to be on the next selection. “Pick me!” is how ! Imagine that.

So you see, these are simple metrics which prove the value of employee advocacy. Tom’s story at American Family Insurance is evidence and it continues to grow. We are excited because all of our programs at @Social Jack, Sales, Career, Recruiting and Culture have Social Teaming at the core. In fact here is our definition below, see how it resonates to the story above.

 

Social Team Definition

A group of professionals who have complimentary skills (1) driving to a common objective, goal or destination for which they (2) hold themselves mutually accountable for collective performance. They stay constant on their journey with the (3) purpose of building stronger relationships, trust and always think of other team members with genuine reciprocity. A Social Team (4) utilizes online social networks and the power of their targeted connections, within their sphere of influence, to (5) enhance the team’s relationships, reach, performance and success in reaching their common destination.

If you would like to read more, check out our blog post on Social Teaming:

Social Teaming – It's All About Who You Know.

Here is a snapshot and link to the revolutionary infographic by LinkedIn

So whether you are in the middle of this and working to figure it out, ask us about Social Teaming to energize this effort. If you’re not sure if management will approve it, show these numbers and this great infographic by LinkedIn to your boss. Think of it as “it is time or get left behind”, because it’s just too easy and it promotes culture development at the same time. What are you waiting for?

We hope to see you and your employees online and working together for a stronger brand!