Influence Factory Brings Influencers Topical Industry News in an Exciting Way.

CHICAGO, February 12, 2018—Social Jack jump-started 2018 with a bang launching their new, free online webinar to podcast offering called The Influence Factory. The show airs live every Wednesday at noon CST as a webinar, but unavailable viewers can catch the episodes at a later time on YouTubeiTunesGoogle PlayStitcherSoundCloud and other channels.

Influence Factory, Where Leaders Assemble, features a wide variety of up-to-date segments compacted into a concise hour. Segments include an Influencer lesson of the week, a Special Guest interview with an Industry Business Influencer, updates on the latest industry news, and “Ask the Experts”. “Listeners” are encouraged to participate through polls, questions, and a Q&A segment and at the end of each episode the viewer with the most engagement receives a special prize. The goal of the webcast is for aspiring Influencers to engage and share new business ideas and learn from industry experts.

Each week Influence Factory features a different guest influencer to answer viewers’ questions pertaining to their area of expertise. Past guests include Google SEO Expert Joe Karns, Social Media Speaker Spencer X. Smith, Microsoft Storyteller Miri Rodriguez, “The Video Jedi” George B. Thomas, and Nimble CRM founder Jon Ferrara. Interested viewers can watch past episodes on Social Jack’s app, or on YouTube: https://www.youtube.com/channel/UCOySYhhhgqoAtKpLXPWmxhQ

Viewers can also listen to past episodes on the go in podcast form on iTunesSoundCloud, and Google Play. The best way to catch The Social Jack Influence Factory is by subscribing to their weekly Webcast, and ensuring you don’t miss an episode, at www.myinfluencefactory.com

About Social Jack:

The Social Jack System is an Influencer Development platform that combines the power of people, social teaming and today’s social networks to create Business Influencers and develop a targeted loyal following and achieve influence in your world. Social Jack serves organizations, executives, professionals, top producers, speakers, and they even have Influencer Event offerings.

About Dean DeLisle:

As Founder and CEO of Forward Progress, Dean leads his core team to provide digital marketing solutions serving over 2,000 corporate clients for the past 15 years. In 2015 Dean created and released a Business Influencer Development Platform known as Social Jack™, and they have successfully trained over 100,000 professionals on Social Selling and B2B Influencer Marketing. Their curriculum and programs are used globally by Fortune 500 companies, Associations, Conferences and Universities to instill best practices related to the effective use of social networks.


 

How to Rock Your Personal Brand – The Start of Your Influence

If you have ever received a referral for a job or new business, you know how critical your online personal brand can be. People are only one click away from choosing you or moving on, and many times you will never even know. In our Social Jack Influencer Development Classes we teach the fundamentals to make that shift to be found and chosen first by your network. Let’s cover some of the core principals.

In our 8 step process, we start with a core story to build your personal brand. We first want to make sure we understand the desired outcome of our professional. Everything should drive to that destination or outcome.

Know or Define Your Authentic Self (Your Story)

We want to know the “what” our professional subject is going for and “why” being known is so important. We want this information as part of their story and to begin the creation of their persona and personal brand. Sometimes we have professionals and executives who are working on their career, so they may want to get to a certain level of career advancement or promotion. Some are looking for executive presence and thought leadership. Whatever goals you are wanting to accomplish, it is important to know this before you begin to work on yourself or with someone like us.

Knowing your story is critical, but it is perfectly okay to start with a draft and adjust along the way.  Some people wait years to even begin writing their story; the key is to pick a point and simply begin. Find trusted allies that will provide feedback, and even some subject matter, and experts to help you as well. Generally speaking, people are very willing to help. You may also have colleagues you work with that might have gone before you. Ask yourself this question: “What do you want to be known for?” Use your answer to craft a short narrative, typically 300-500 words. Catch yourself: you will want to tack things on as you go, which is fine, but make sure they are relevant. Stay targeted. Keep your focus.

Watch our latest class on establishing your personal brand HERE

When writing and building profiles and bios we look at the story as a whole, analyze the target audience, and determine which words people will use to find you on the internet and how you want to be found. Sometimes the keywords are not always what you would choose, however, they are what people would use to find you. Keywords and phrases are typically made up of 1 to 3 words and the ideal profile has 10 keyword phrases. If that seems like a lot right now, start small- itt is okay to start with 5 and add from there. Once you have your keywords, weave them into your story. You should do this AFTER you draft your story so you can flow with your ideas before worrying about keywords. If you need more help with keywords, we have a whole course you can reference in our Basic Social Jack Account.

Know Your Ideal Target

Think about your ideal audience: these are the people you want to attract and who you ideally want to do business with. You should be able to identify your ideal target at a very specific level: industry, title, type of company, geographic locations, size of organization, years in business, whatever matters most to you. Narrowing it down can be tough for many of us as we sometimes want to keep adding, however, the tighter you make your ideal target the better your story will be.  Plus, it will take less effort to generate new business or advance your career when your story is concrete and your target is narrow.

Even if you do not go into social selling, you should do this next step at least once a month for your own protection. First, Google your name and any variations. This could look like your name + your company name, your job title, etc. When you Google your name, you are looking for things that you are NOT aware of and making sure that all your Social Media profiles, websites and content are in alignment with your new brand (story). Look over at least the first two pages of your search results. The first things that should appear are any Social Network accounts, websites and high-traction videos. You can simply replace your old profiles with your newest profiles or update the information across platforms, but you absolutely want to delete any old, invalid profiles.

Next, set up Google Alerts with your name, brand names, company names, etc. With this free tool, you can have Google alert you at the frequency you desire (we recommend daily) any time your name pops up on the internet. I actually do this for my entire family! You will need a Gmail account to set this up, but that is also free.

Engage In Relevant Online Conversations

Anywhere online — blogs, video, pod casts, Social Media sites, online news articles, etc. — make sure you get your name and your brand attached to the content that’s most relevant to your story and that fits the keywords you want to be known for. This will take some practice. You can also engage (like, comment, share, retweet, etc.) with the content of other thought leaders. This will give you reach and visibility into their Social network, which can only be good for you. See the 7 likes and 3 comments on the post below. On average, this would reach thousands of views in news feeds as people keep engaging. Keep playing with this and have fun; it’s networking right from your smartphone.

It might seem like you have a long way to go, but remember you can start right now with these first few steps. It only takes a few hours to make basic changes and get out of the gate. If you don’t like where you’re starting from, you can make simple adjustments as you grow.  Just remember any time you make changes to one profile you should make the same changes across your other profiles, too. Also, remember to do this with others! Our goal is that you take what you have learned and someone else; you are never alone- nor should you be! If you need further resources, check out our Free Resource Center at Social Jack. You can access our Free Resource Center by signing up for a Basic Social Jack Account plus browse the worksheets and classes currently available.

We will see you (and your story) online!

We hope to see you in one of our next classes!

Join us for our next Online Flash Class: Personal Branding and Storytelling – How to Rock Your Digital Presence

Register HERE


The Key: Social Team Formation, Training, Coaching and Willingness to PLAY!

The Challenge: Help us fill our event in three weeks!

So many of you saw the previous Blog post on the Informs IMPAC 2017 show here in Chicago. Well, the INFORMS people came to us about three weeks before the show and said they needed a short, low-cost campaign to fill their event with paying event attendees at the Notre Dame Chicago Campus. We viewed this as the ultimate Social Influencer challenge: with a small budget and very little time, could we use our core network to make this event pop and possibly put some butts in seats? We took a close look at our network and talked briefly among our team; then we decided to take on the challenge and thought we would give it a shot with our Social Influencer Event System. Spoiler alert: it was a dramatic success! I have outlined the highlights of our steps below.

Strategy: Look at the impact and influence of the network 

We faced the challenge of two networks coming together. FinTech Analytics and Sports Analytics are two different groups, with two entirely different networks. Keep in mind we look at every event like a sporting event, so we assemble networks and sub-networks like “Social Teams”, where there are levels of talent and groupings based on each levels’ commitment to the organization and desire for it to succeed, i.e., corporate championship. So, our typical method is to run what we call our “Inside Out” analysis. It might be easiest to follow along with the diagram below:

Prep work: We make sure first and foremost that we connect all of our teams and brands to the teams associated with the event. We also score all Team Players on the diagram above, both professionals and brands, so we know who the strongest players are – and consequently the ones most likely to participate. As much as you’d like for everyone to participate, we find we mostly get a 50% participation rate; however, some groups surprise us with a higher level of play.

Get the Teams Ready for Play

1.     Core Team (Level One) – these were the Board Members. We were able to get agreement ahead of time for willingness to play. This is critical; without this buy-in, it does not work. So, a big shout out to the Board Members listed below who allowed us to start this machine rolling. A special shout out to Andrea Leiter who was our initial content and spark to get the troops assembled and have them agree to play with us.

They agreed to allow us to train them on how to play on social media and how to interact with our content. Our Social Jack™ Influencer Team Training purposely keeps it simple and easy for busy people to play the game with us and it’s proven to be highly effective. Board Members also agreed to connect us to the next level of the network, the Speaker Team.

2.     Speaker Team (Level Two) – The Speakers were all connected to the Board Members (Team One), so we worked to have them reach out and ask the Speakers to play with our content. We then also provide weekly online coaching sessions for all clients and subscribers so they have a place to go. Don’t forget to also include the Speakers’ brands as part of the game! On our Social Jack™ Platform, we also record all training and coaching sessions for review. We then reach out to all Speakers and invite them to participate. When we have more time, we offer our training and coaching program for Speakers; unfortunately, for this run we could not organize our training for all Speakers.

See Speakers List

3.     Sponsor Team (Level Three) – Sponsors typically are invested; however, many do not know how to play socially. We had the Board Members with the best relationships personally contact the Sponsors and ask them to participate; some even sent email blasts in addition to social posting and engagement. Most are typically invested as they too want the eyeballs on their brand — or they would not be Sponsors. We watched and helped the Sponsors boost their message as part of the process. Reciprocity is part of the success recipe here!

4.     Connected Influencer Team (Level Four) – This is our “secret sauce”: so, we find the Influencer Players in our network, depending on the type of event, audience, etc. Sometimes we have more and sometimes less. In this case we reached out to everyone — from media contacts related to sports and everyone we knew in FINTECH. We wound up with a team of about 35 people of which about 20 played nicely. There was a great variety of participation, ranging from emails to social media placement of banner ads to attendance. Too many to mention here, suffice it to say however that we could not have done it without these players in this process.

Time to Play

Once we have team connections and agreements in place, it’s really time to play! As soon as we had the board trained, we then mapped out our messaging with emails, social media and advertising. We had to move fast since we had a super short promotion window, with very little time for testing. We had to lead out with our best guestimates for the message and tweak on the fly as needed.

We created content calendars and sent those out to all the team players that were trained and those that had agreed to play with us online. As always, some jumped in right away and some needed a little nudge and still others did not show up. No-shows are a hard fact, but in this case, most showed up to play with us online and some even went the extra mile with sending extra emails and even posted their own supply of social media. The most important thing is for all team members to understand what and when you will be posting so they can interact with you, so the best bet is to have your content done in advance, let speakers and sponsors know when they will be featured and where, and then communicate like crazy on approach.

Ongoing Coaching Support

In our weekly Social Jack™ coaching sessions, we provide unlimited support for all clients and students. This means if they want to understand LinkedIn more, we teach that; if they want to play more on Twitter, we teach that. Whatever they need we are there to help them. This way they never feel alone in the game, and for many this is a new game for them. We understand that many of these people are new to this game and we want them to succeed just by being part of the event.

That Extra Reach

To continue this thought, think about if you have a speaker that only has 50 followers on Twitter, then you show them how to get another 20, then how to attach to their brand and other influencers in their world. You are now changing the game one person, one network at a time. We literally received many inquiries and orders just from this method alone.

In this case we had:

8 Board Members

7 Sponsors

13 Speakers

20 Connected Influencers

The total estimated “targeted” social reach ended up being over 75 million connections, and that is a very conservative estimate.

 

The Outcome: 85 attendees for a paid event within 20 days!

 

One More Thing

Always think of the “one more thing”: what is one more tweet, post, share or like that can be done and where. We went into LinkedIn Groups, Alumni Groups and other areas, and in the home stretch that also helped. So, remember when doing this, stick to the plan and — like you do at the gym — always go for one more thing!

There were many more things that we did behind the scenes as part of our process, but I hope this brings you ideas and thoughts of how you can bring more people to your events through Influencer Marketing. We are all Influencers and have a powerful network once it is activated, it’s just that some of us are new and just starting out. Remember that the largest Influencers started with just a few followers at some point and built up to what you now know. The cool thing is that it is never too late to start.

For many of you this seems way out there, it is new, it is growing, it is changing all the time. If you want to know more or want to get a walk-through of our system, I encourage you to visit our website or our Coaching and Training Platform.

Oh — one more thing, remember as you start your journey, you are never alone as long as you follow the Social Teaming methodology described earlier in this blog post. Please let us know how you do as you grow your brand and yourself as an influencer, we would love to feature you or maybe refer to you during one of our upcoming events. After all, our event clients are always looking for the next up-and-coming influencer!

We will see you online…. Influencing!


With all the hype of the newest features on LinkedIn — video, active status and other cool new features – that were released in the last few weeks, an old popular feature, one that was taken away with the last major release, now returns!

At the Social Jack™ Academy, we had a cool feature called “Network Diving;” this is the simple process of searching your connections’ networks. Well, this feature is now back, and better than ever because now it incorporates the new filtered search system.

We’ll illustrate how it works with an example: let’s say you are going to have a meeting with one of your connections and are going for named referrals, and you would like to have the option to filter ideal connections. With the previous release you would get a list, with no way to search like you used to. Fortunately, now this has changed back to the way it was, where when you click on someone’s connections, it now jumps you to the filtered search like it used to! This is an amazing switch. We caution here that there are a few exceptions, so read on.

You can search within the connections using all the filter options shown below.

The main exceptions here are the following:

1.     If the connection you are “Network Diving” on, i.e. exploring their connections, has their network access turned off, you will not be able to dive unless you have Sales Navigator.

2.     Those of you on Basic (Free) LinkedIn will be able to enjoy only a few selections in the search, then you will be blocked from seeing the rest unless you have Premium LinkedIn. But in my mind, this feature alone is the worth the price!

We are showing this account version chart provided from our friends at Integrated Alliances, thanks Mike O’Neil!

We hope you love this new feature and if you want to learn more of what we call “Power Moves”, please connect with us at our Social Jack™ website. If you are reading this before September 5th, then jump into our next Social Selling class at: http://socialjack.com/linkedin-complete-social-selling-course/ – this is our complete course with On Demand classes, Instructor-Led Coaching Sessions. You will learn more cool fun things like in this article.

Please let us know how this ‘old new’ feature works for you.

We will see you online Network Diving!


So you have been asked to be a guest on a podcast…Great! In the spirit of Influencer Marketing, we hope it receives plenty of traction and social reach. In our previous blog, How to be a Social Influencer, we spoke of being a “Thought Leader” and turning on the “Content Machine”. Fortunately for you, podcasting is a great way to do just that. People get to hear your voice, know your personality, gain insights and knowledge from you, and even better, you can attach the podcast to blogs like this and to social media. In fact, my previous blog references a podcast I was on — speaking about this very topic. Once you follow the steps I describe below, your podcast will also support your efforts in Personal Branding, described in another one of our blogs, Personal Branding – A Great Start to your Social Selling Journey!

With so many of you getting interviewed, we thought we should tell you what to do before, during and after the podcast. For Social Jack™, we have a promotion process for each and every production, whether it be a podcast or webcast, so the best thing to do is understand some critical information about the podcast you are working with. Examples include what is their promotion cycle, what is their timing, etc. We reference this in the following list of steps.

7 Steps to promote your podcast interview

1.    Promote on social media and other outlets 2 weeks before, if the podcast producers have a show schedule that references you. There is typically a website they have for the blog that will mention upcoming shows. You should sync the timing of this “xx” with any posting of your show. If they don’t have one, you can choose to promote a couple of weeks before, no further out than that. Once you’ve done this, you can tag and link back to that show, discussing how you are looking forward to the podcast.

2.    Notify your Team! Remember Social Teaming, it is the essence of teamwork: you’re not doing this this all alone! Tell them you are on this podcast, ask them to watch for social media, ask them to listen and provide feedback and get in the game with you! It’s collaborative, and it’s fun. You will also pick up more podcasts and speaking gigs this way too, it’s proven.

3.    Ahead of schedule, plan to blog about it, then you can have a link to the show from the blog post. This will provide good traffic between your site and theirs (and remember to use ample keywords). Also consider shooting a video talking about the upcoming podcast, or plan one for the release date of the podcast.

4.    Promote the podcast on social media the day of the show recording; some podcast producers promote as well, but others do not because it locks them into a production release schedule.

5.    Once the podcast is published, it’s time for you to go gonzo, tag your show and host, also remember all your channels. Once published, go ahead and cut lose with the blog or update the blog if done ahead of time.

6.    30 and 90 days after: (if relevant to your current business you can thank them and repost) – don’t forget use of #hashtags and @tags!

7.    Forever after…. Keep using the podcast in your content cycle as long as it is relevant!

Now, go do the next podcast interview and keep following this protocol to put yourself out there to support your influencerness (yes, I made up this word just for you!) ?

PRO TIP: Remember to always listen to your blog interview and think about what you could have done better or said better to improve your position as a thought leader. Also, listen to your competitors and colleague’s podcasts as well. You should always be looking for those nuggets to be better.

TOP RESOURCE: We recently did a full course on podcasting with top Podcaster Scott Kitun, from Technori, one of the top-rated media podcasts featured on WGN Radio, here in Chicago. Below is access to the slides; if you would like access to the full class we did, simply go to Social Jack™ and join for a 90-day free trial and you will have access to this class and over 200 others for that period — and weekly coaching, too. This is our gift to you for being part of our community.

To learn more about Podcasting, check out Podcasting 101 Marketing on SlideShare

In closing, let us know when your podcast airs and the team at Social Jack™ will gladly listen and promote your efforts. Remember, we are on your Social Team and we are all in this together!

See you online!


Recently we hosted my good friend Miri Rodriquez from Microsoft at Business Accelerator Webcast sponsored by American Family Insurance — and we learned a lot!

Miri recently shifted roles at Microsoft; from Social Media to Storyteller. Would we even think that this – Storyteller — would ever be a corporate position, and at Microsoft? This digital world really grows in fun and crazy ways! I believe she said Microsoft employs over 1,000 Storytellers.

It might seem easy and cool, but remember she had to switch from Social Media to Storytelling, which meant moving to a much more technical gig. Miri literally has to work with engineers and determine the best way to tell their story.

Let’s share a few simple things we learned from her:

 

1.     They really love to humanize the brand by sharing stories of achievement, and that’s a move I really like. What’s more, they don’t just share the glory, they share all the up’s and downs, keeping it real and totally authentic. Kudos to Microsoft. They talk about Movement, Heroism, Betterment and Destination. If you who know me you also know that I am all about the destination! So remember to keep the story real, make sure to talk about all of it, ranging from your challenges to your wins.

 

 

 

2.     Another key learning for all of us is to stay consistent through personality, tone and purpose; yes, purpose. I like this, we talk about it all the time, but think about sticking to this when at a company the size of Microsoft! When we at @ForwardProgress work on social media accounts, we practice this consistency and integration, and we have a guide for each client on this topic. Microsoft has a platform-based guide that dictates these guidelines and it is the responsibility of the Storyteller to actually read and understand any updates before the next story. Big lesson we can all earn here! Easy, practical and effective.

 

 

 

3.     Remember to build assets and share them on all channels. There are several ways to do this. You can build assets like video on YouTube and connect networks by sharing from one Social Network to another so that you can drive new users to your story. It’s really that easy.

 

4.     Remember to include influencers: just like we are telling a story here about Storytelling and connecting MiriMicrosoftAmerican Family and our brands, you can do the same thing. The goal is to tell your story and include others, don’t go it alone. As you develop your brand, celebrate it with others and allow them to celebrate it too. Remember the other key factor of transparency, notice that Miri has it listed three times above.

 

 

 

Summary with Bonus

To summarize, make sure you know your story; you can even test it with others and get feedback. Then once you have it, “Tell it Well”; it shapes your personal brand and you as a professional. Remember to build some guidelines and content to share, learn and build as you go. Also, remember to tell REAL stories of REAL people and how your company or you helped them achieve their goals. Lastly, don’t go it alone, ask others that care about your mission for help. If you are part of our Social Jack members, use your Social Team, and make sure you put it out there! I will add one thing [it’s the bonus!] as I am going through this myself now: once you land on your story, update your Social Media profiles! Do not forget!

If you would like to see a copy of this broadcast, please see the link below in the Business Accelerator Event Center. You can also get access to hundreds of other articles and previous recordings.

Access to recording:

https://www.dreamfearlessly.com/event/live-webcast-telling-your-brands-story-with-microsofts-miri-rodriguez/

I hope you found this as useful as I did, see you online soon!


Those of you who know me know what my team and I do for a living: we train and coach thousands of people globally on Social Selling through LinkedIn with our Social Jack Academy. We enjoy training enthusiastic professionals from Fortune 500 companies, small businesses and anything in between. What you may not know is that we also teach about Social Selling using FacebookInstagramTwitterSnap Chat and others! We create and share what we call “Power Moves” which generate appointments or referrals — not just activity, and this is key.

Social Selling is not platform-dependent; sure, our friends at LinkedIn made it famous, and we love it in the B2B space, but remember we see your Social Team as people connected to you, not only on LinkedIn. So let’s cover three quick easy power moves, and if you want more we will happily oblige!

  1. Home page scan – or as we love to call it, UNE (Ultimate Network Event).

What does this mean? When you log into any Social Network, we tell you “think of it like you’re at an event” Pretty easy, right? Facebook is a gathering of people who are talking, networking, doing business, sharing personal info, but this is a gathering just the same. When you log in you might see some people you want to talk to and some you don’t; remember, you only need to talk to those you want. If you see a lot of people who annoy you, you chose not to connect to them. You can easily optimize this by either unfriending them (don’t worry, they do not get notified) or quieting them, unfollowing them (you will stay connected, but not their posts), or hiding the post. For me, that’s too much work; I either unfriend or unfollow. And this is just an example, I am not unfollowing my cousin!

Let’s do the Home Page Scan, it’s super easy. Scan your page for an ideal contact, and then simply “Like” or “Comment”; remember, it makes them feel good and counts as a contact with that person. Their network will also see the relationship, so if there are other targets in that network, they will see you, too. Then, if you decide to share with your network, they’ll love you even more. You know this because you know how it makes you feel. The key here is that if you are really working the relationship, then make sure you have the intent to get an appointment after the exchange. We recommend having two social media exchanges and then taking the conversation off-line (call, text, message, etc.). Which takes us to our next cool power move!

2. The Chat Hook – With NEW Facebook AI personal assistant

The ‘chat’ function is on the right side; on Facebook they call it “Messenger”. We like “Chat” because the intent is to be more casual and social, less business-like. The cool thing is that even if the person is not online, they will get notified when they are. What’s more, if they have notifications on their phone turned on, they’ll see it on the phone. You can also use the new messenger AI personal assistant to set reminders for each other; this is a NEW feature to remind people to connect every few days or weeks, for example. Then you both get a reminder to catch up and connect, which has a much more social feel. So remember the ultimate goal is the get the appointment, so jump on it when you have can, keep it casual and social like below.

For more cool power moves like this, remember to head to Social Jack, it’s free at the point of this article, however that will end August 1st, so jump on quick.

Remember if you are new in sales or an expert, there are people on the other side of the click, not bots or icons, these are people, just talk to them and decide when to connect for that meeting, build relationship and jump to the referrals (in our training we show more detail on this). Watch for more blogs on power moves, and of course we have over 200 videos in our Social Jack Resource Center. You can access our Resource Center by signing up for our Basic Social Jack Account, which can be found under the pricing tab on the Social Jack Homepage.

See you online very soon!