Digiday Research: Influencer Marketing is taking a Hit

For years, Influencers used basic “follower counts” in order to garner brand deals, but marketers for years complained

For years, Influencers used basic “follower counts” in order to garner brand deals, but marketers for years complained about not knowing if influencer marketing worked. Now, they're looking for a more refined approach. Check out the latest article from Social Jack! #InfluencerMarketing