Snackable Content: Winning an Audience One Bite at a Time

This past month, my team and I were able to attend The Social Media Strategy Summit here in our hometown of Chicago. The three days spent there I was able to interact with colleagues, and learn new techniques from them. At the summit there was a wide range of internet savvy people including Fortune 500 companies down to self-made entrepreneurs. These frontrunners were experienced in everything digital, communal, and content. 

Our contribution to the event was a workshop that helped people create, and utilize a fundamental content strategy and then launch it in a short order.

One thing we’ve learned over time is that content will become smaller, and more brief, for it to than become considered by consumption. Not only did we play the teacher role at the event, we were also learners. Did you know that the average internet user:

  • Has an attention span of 8 seconds, that’s one second less than the attention space that a goldfish has.
  • Visits 2,125 internet pages per month, that’s 1.12 pages per minute!
  • Views over 3,000 impressions per day


With user’s attention span becoming shorter, businesses have to adapt to grabbing consumer’s attention with less. What the doctor prescribed for this is called, “Snackable Content,” or content that is shorter. This means that:

  • Blogs are becoming shorter, and typically under 200 words. Think about Twitter and how tweets have to be less than 140 characters.
  • Videos are less than 60 seconds. Instagram made the switch from 15 second videos to 60 second videos, Twitter allows 30 second videos, Snapchat only allows for 10 second videos, and Vine allows six second videos.
  • Webinar and Podcasts are under 20 minutes, if you take a look at the content uploaded to TED the large majority of videos are between the range of 10 to 18 minutes long.

Amongst uploading shorter content, we as producers cannot forget to build rapport with our customers, but instead of doing it in minutes, we have seconds, and a few works in the place of paragraphs.

Take this advice and apply it to your online sphere, and I look forward to reading or viewing your shorter content virtually.

– Dean


Click  HERE to purchase your tickets to SMSS New York and use code ForwardProgress15 for a 15% discount!