{"id":5323,"date":"2016-05-12T14:39:34","date_gmt":"2016-05-12T19:39:34","guid":{"rendered":"https:\/\/socialjack.com\/?p=5323"},"modified":"2016-05-12T14:41:06","modified_gmt":"2016-05-12T19:41:06","slug":"snackable-content-winning-audience-one-bite-time","status":"publish","type":"post","link":"https:\/\/socialjack.com\/snackable-content-winning-audience-one-bite-time\/","title":{"rendered":"Snackable Content: Winning an Audience One Bite at a Time"},"content":{"rendered":"
This past month,\u00a0my team\u00a0<\/a>and I were able to attend\u00a0The Social Media Strategy Summit<\/a>\u00a0here in our hometown of Chicago. The three days spent there I was able to interact with colleagues, and learn new techniques from them. At the summit there was a wide range of internet savvy people including Fortune 500 companies down to self-made entrepreneurs. These frontrunners were experienced in everything digital, communal, and content.\u00a0<\/strong><\/p>\n <\/strong><\/p>\n Our contribution to the event was a workshop that helped people create, and utilize a fundamental content strategy and then launch it in a short order.<\/p>\n One thing we\u2019ve learned over time is that content will become smaller, and more brief, for it to than become considered by consumption. Not only did we play the teacher role at the event, we were also learners. Did you know that the average internet user:<\/p>\n <\/p>\n <\/p>\n With user\u2019s attention span becoming shorter, businesses have to adapt to grabbing consumer\u2019s attention with less. What the doctor prescribed for this is called, \u201cSnackable Content,\u201d or content that is shorter. This means that:<\/p>\n Amongst uploading shorter content, we as producers cannot forget to build rapport with our customers, but instead of doing it in minutes, we have seconds, and a few works in the place of paragraphs.<\/p>\n Take this advice and apply it to your online sphere, and I look forward to reading or viewing your shorter content virtually.<\/p>\n – Dean<\/p>\n <\/p>\n\n
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