Buying media isn't a purely transactional activity. Check out the latest article from Social Jack! #InfluencerMarketing
What the festival had plenty of was supermodels and other influencers; what it lacked was everything else. Here is a look at what Influencer Marketing lessons other companies can learn from Fyre Fest, a.k.a. “the greatest party that never happened.” Check out the latest article from Social Jack. #InfluencerMarketing
The effectiveness of influencer marketing is not surprising, given that 92% of consumers trust recommendations from people they know and 70% trust the experiences of their peers. Utilizing this type of marketing approach drives awareness, cultivates an audience, and bolsters owned media over time. Check out the latest article from Social Jack! #InfluencerMarketing
A lot has happened in the field of influencer marketing this year. Some for good and some for bad but it’s safe to say, that even with a long way to go still, the market is moving forward, and there are various things for predict for the next year. Check out the latest article from Social Jack! #InfluencerMarketing
Influencer marketing is designed to tap into an existing community of engaged followers on social media. Influencers are specialists in their niches. These individuals have influence over an audience you might be trying to reach, and can be helpful marketing to those buyers. Check out the latest article from Social Jack! #InfluencerMarketing
Influencer Marketing has grown exponentially over the past year, attributable in no small part to the success that marketers find with the channel. 94 percent of advertisers find Influencer Marketing to be an effective practice that can generate 11x the ROI of traditional advertising. And with big brands and media companies increasingly moving marketing dollars into the space, the industry will undoubtedly continue to see explosive growth. Check out the latest article from Social Jack! #InfluencerMarketing