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Artificial intelligence has opened up a whole new world of opportunities that many people never believed possible! From the ability to have any question answered within seconds of asking, cooling and heating your house based on your personal preference, to having voice assistants schedule appointments for you with one quick command. However, AI isn’t justfor making our daily lives simpler – it can be a very useful marketing tool for us Influencers. Knowing how to utilize AI and voice assistants as a marketing strategy are amazing ways to help expand your brand. In this episode of Influence Factory, Nick Myers teaches us how to effectively market using AI and voice assistants.

Understanding AI

When most people hear the term “Artificial Intelligence” they think of how it is depicted in movies and television– as robots taking over. Scary, right? In reality, there are two types of AI: narrow AI and general AI. Myers describes narrow AI as the AI we have today; it only does specific things such as answer questions and schedule appointments for you. The second type of AI that Myers describes is general AI – meaning that it would be integrated into all aspects of daily life, having a higher level of intellect than narrow AI. But rest easy all you AI skeptics, Myers says that this kind of technology won’t be available for a super long time!

Bridging the Gap between AI and Marketing

So, how exactly does AI relate to marketing? Myers brought up a computer program called Chatbots – a tool many companies use on their websites for customer service questions. As soon as you click on the website, a popup will read “how can I help you?” You can type any question you have about the service you are using, and the Chatbot will give you a speedy and helpful answer. Myers also believes that AI is helpful in marketing because it can sift through social media data, thus giving companies more insight about what their customers want. This can help companies tailor their marketing campaigns to better fit their target audience.

Trends in AI Marketing

Researchers expect that by 2020, about 55% of households in America will have some form of smart speaker, such as a Google Home or Amazon Echo. It could be beneficial for businesses to find a way to incorporate voice into marketing strategies, as the world is “going away from the visual and more towards voice,” Myers says. This technology also provides a one-to-one engagement that other technologies don’t. Figuring out a way to harness this trend of using voice instead of visuals could really set your marketing campaign apart from the rest!

The Future of AI Marketing

Myers believes that in the next 5-10 years, we will see an increase in Chatbots with social media and a definite increase in voice assistants. More and more Influencers are jumping onto the AI bandwagon, meaning a significant rise in the amount of AI technology available. Therefore, AI marketing could easily become the most dominant form of marketing in the future.

In Summary

Artificial intelligence is an often misunderstood tool that many would not think to use for marketing purposes. There are many advantages to AI – such as a one-to-one connection to your technology, and being able to tailor your marketing campaign to your audience’s wants and needs. When used correctly, AI marketing could be just the thing to make your marketing campaign stand out! Hello, successful Influencers!

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We hope to see you in our next Influence Factory!

Social Selling Step Two – Use Valued Reach to Ignite Your Social Reach by Dean R. DeLisle

Before we can ignite our Social Reach with Valued Reach (VR) we need to understand what Social Reach is. Through our friends at Hootsuite (they have a great glossary by the way) we have a pretty good definition:

http://blog.hootsuite.com/social-media-managers-definitive-glossary-2014/

Reach
Reach is a data metric that determines the potential size of audience any given message could reach. It does not mean that that entire audience will see your social media post, but rather tells you the maximum amount of people your post could potentially reach. Reach is determined by a fairly complex calculation that includes number of followers, shares and impressions as well as net follower increase over time. Reach should not be confused with Impressions or Engagement.

Now for Social Sales, LinkedIn Social Reach is pretty easy to see and understand. On your home page about half way down on the right you can see what your current reach is, as shown below.

So what does this mean? Well this means that I have 4,169 connections, people that I have either sent or accepted invites and are now my level one connections. Then those people have connections which are your second level connections. That with the next level of connections and groups you belong to make up that number. In fact, LinkedIn used to resolve this, now they just show you a few levels (shown below), which is ok, because I cannot even fathom thinking about a million let along 18 million!

So hopefully you are getting the definition of your social reach. Now in social selling, from our definition, Valued Reach is what we care about and teach in our curriculum. This is where we first define a destination or outcome to your sales goals, how much do you want to make by when. Then we determine how many appointments, proposals, closes you need to achieve that goal. Next we define the target, and determine who will get us there or help us achieve those goals. Next we build a structured, tactical team of TARGETED connections, clusters and hubs (defined in in Network Sciences (http://www.arl.army.mil/www/default.cfm?page=391) by the US Army). The ones that will help you get to the connections you are trying to achieve. Not the thousands that you accept without knowing who they are and what they are about. We would prefer you just connect to those you know or people that you see potential relationship. Then we score the relationship in our SocialJack.com system to arrive at your Valued Reach. Now you don’t have to have our system to get the juice we are talking about here, although we would like you to join us, you can still gain a valued reach for yourself by following these simple rules below.

In summary

Own your destination, your outcome
Be clear about the target that will take you there
Build a team of connections with the intent for relationship
Engage in relationship with your new team
Keep scouting for more targeted connections (#3)
Keep engaging and driving to your destination (goal)

Now – Your “Valued Reach” keeps going up – your “Social Reach” is now ignited!

About Dean DeLisle

For over 30 years, Dean has demonstrated his ability to accelerate companies, stimulate business development, and make operations more efficient. He has harnessed the ever-evolving power of technology, paired with his consulting, coaching, and training skills, to implement sound business practices. Using the power of online social networks, as well as traditional media, he has helped numerous clients pack the room for events, establish their online and social media presence, and develop countless company, brand, product, and service launches. Dean uses every tool available, weaving aspects of every medium to achieve the end goal and accelerate his clients’ business growth.