Pat Flynn, creator of Smart Passive Income, explains what you need to do to get your name out there and build a following. Take the steps to become an official Influencer by going to the Social Jack website! #InfluencerMarketing
You won't need a calculator for this! Check out how to measure your ROI at the Social Jack website! #InfluencerMarketing
Budweiser collaborated with Fox Studio for a pre-release promotion of Deadpool 2 before it hit the screens in the country. The idea was to leverage this association for strong brand recall while creating nationwide buzz with the craziness of ‘Merc with a Mouth’ and the awesomeness of Influencer word-of-mouth. Superheros and Influencer Marketing? Check out all the details at Social Jack! #InfluencerMarketing
“The Influencer Marketing business as a whole is challenged. The barrier to entry is zero. Everybody who’s ever held a camera and knows an Influencer thinks they can be in this business.” Check out the latest article from Social Jack! #InfluencerMarketing
Artificial intelligence has opened up a whole new world of opportunities that many people never believed possible! From the ability to have any question answered within seconds of asking, cooling and heating your house based on your personal preference, to having voice assistants schedule appointments for you with one quick command. However, AI isn’t justfor making our daily lives simpler – it can be a very useful marketing tool for us Influencers. Knowing how to utilize AI and voice assistants as a marketing strategy are amazing ways to help expand your brand. In this episode of Influence Factory, Nick Myers teaches us how to effectively market using AI and voice assistants.
Understanding AI
When most people hear the term “Artificial Intelligence” they think of how it is depicted in movies and television– as robots taking over. Scary, right? In reality, there are two types of AI: narrow AI and general AI. Myers describes narrow AI as the AI we have today; it only does specific things such as answer questions and schedule appointments for you. The second type of AI that Myers describes is general AI – meaning that it would be integrated into all aspects of daily life, having a higher level of intellect than narrow AI. But rest easy all you AI skeptics, Myers says that this kind of technology won’t be available for a super long time!
Bridging the Gap between AI and Marketing
So, how exactly does AI relate to marketing? Myers brought up a computer program called Chatbots – a tool many companies use on their websites for customer service questions. As soon as you click on the website, a popup will read “how can I help you?” You can type any question you have about the service you are using, and the Chatbot will give you a speedy and helpful answer. Myers also believes that AI is helpful in marketing because it can sift through social media data, thus giving companies more insight about what their customers want. This can help companies tailor their marketing campaigns to better fit their target audience.
Trends in AI Marketing
Researchers expect that by 2020, about 55% of households in America will have some form of smart speaker, such as a Google Home or Amazon Echo. It could be beneficial for businesses to find a way to incorporate voice into marketing strategies, as the world is “going away from the visual and more towards voice,” Myers says. This technology also provides a one-to-one engagement that other technologies don’t. Figuring out a way to harness this trend of using voice instead of visuals could really set your marketing campaign apart from the rest!
The Future of AI Marketing
Myers believes that in the next 5-10 years, we will see an increase in Chatbots with social media and a definite increase in voice assistants. More and more Influencers are jumping onto the AI bandwagon, meaning a significant rise in the amount of AI technology available. Therefore, AI marketing could easily become the most dominant form of marketing in the future.
In Summary
Artificial intelligence is an often misunderstood tool that many would not think to use for marketing purposes. There are many advantages to AI – such as a one-to-one connection to your technology, and being able to tailor your marketing campaign to your audience’s wants and needs. When used correctly, AI marketing could be just the thing to make your marketing campaign stand out! Hello, successful Influencers!
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In July, I was given the opportunity to be one of the 26 influencers featured in Nimble’s latest eBook – “The Ultimate Influencer Playbook of 2018.” Of course, I took that opportunity to be put in the spotlight (well, that’s not the only reason why!). While it is certainly cool to be featured in what is essentially an Influencer Marketing Guide, I’m ecstatic that I’m able to share my knowledge and words of wisdom with my fellow influencers as well as marketers trying to navigate the world of influencer marketing. This advice, including the other Influencer Marketing do’s and dont’s addressed throughout the book by my peers, will ensure that reader’s Influencer Marketing campaigns are super successful.
Let me be the first to say, this book is awesome…it is split into different sections that break Influencer Marketing down as much as possible. The first one showcases absolutely outstanding Influencer Marketing campaigns that were proven to bring in success. Looking at these campaigns has given me new ideas for my brand – as an influencer, there is always room for growth!
After seeing these unbelievably amazing campaigns, the second section follows up with six “Influencer Marketing Strategies and Tips.” You will find my contribution to Pro Tip #4: Put an Offer on the Table, on page 18!
In my opinion, I feel that I have the most to say about this next section—”10 Surprisingly Common Mistakes to Avoid at All Costs.” No one likes to fail (although, we all need to at some point in order to learn, right?) On page 25, I discuss how crucial it is to have a Plan B. Having a backup plan is one of the easiest ways to avoid disappointment and failure within your campaign.
The following portion of the book is about building your “Influencer Marketing Toolbox.” I brought up two of my go-to tools that I constantly nag my social media team to use: Epictions and HashTagify.me. Epictions is an extremely neat app that shows us which groups of influencers are engaging conversations about specific topics, and which types of media better suit their specific needs. HashTagify.me helps us identify trends in hashtags, which most of you probably know are the easiest and more efficient way to connect to other people interested in what you’re talking about online. You type in a word or two that describes a topic, and it will spit out trending hashtags related to those subjects – certainly one of the most useful tools for influencers and marketers.
While reading the “Closing Thoughts” of this book, I felt #inspired. Even though myself and the other 25 influencers mentioned have been killing it out there, we never stop growing! Influencer Marketing is still quite new, meaning there is a LOT more to learn for all of us.
You can download The Ultimate Influencer Playbook of 2018 here, thanks to our friends at Nimble.
Thanks for the opportunity, Nimble, to be featured alongside some of the best in the bizz. Until next time, see you online!
Influencer marketing is a powerful tactic that targets consumers where they already spend much of their time: social media. Globally speaking, Instagram is the primary platform for many influencer-brand campaigns, but it’s hardly the only one. Check out the latest article from Social Jack! #InfluencerMarketing
The core difference between influencer marketing and celebrity endorsement is that consumers trust the former, believe in their recommendations, and share a bond with which isn’t likely to be formed over one-off associations. Check out the latest article from Social Jack! #InfluencerMarketing
YouTube Influencers are a great way to promote your products or services. These four tools can help you find and connect with influential YouTubers for marketing campaigns and use them to your advantage. Check out the latest article from Social Jack! #InfluencerMarketing
To prevent spam accounts, Twitter is requiring new users to verify an email address or a phone number. While some marketers, including Unilever CMO Keith Weed, welcomed it, others called the process long overdue and still not enough. Check out the latest article from Social Jack! #InfluencerMarketing
