Fyre Festival was an immense marketing success, which set it up to be an epic failure in execution. Yet beyond a healthy dose of schadenfreude, the failure of Fyre certainly offers some valuable lessons in marketing and branding, specifically regarding its Influencer campaign. Check out the latest article from Social Jack! #InfluencerMarketing

Buying media isn't a purely transactional activity. Check out the latest article from Social Jack! #InfluencerMarketing

What the festival had plenty of was supermodels and other influencers; what it lacked was everything else. Here is a look at what Influencer Marketing lessons other companies can learn from Fyre Fest, a.k.a. “the greatest party that never happened.” Check out the latest article from Social Jack. #InfluencerMarketing

Launched two years ago, Amazon’s influencer program still isn’t quite going anywhere, say brands, agencies and influencers. Check out the latest article from Social Jack! #InfluencerMarketing

A lot has happened in the field of influencer marketing this year. Some for good and some for bad but it’s safe to say, that even with a long way to go still, the market is moving forward, and there are various things for predict for the next year. Check out the latest article from Social Jack! #InfluencerMarketing

Wondering how to implement an Influencer Marketing campaign? Looking for a plan to follow? In this article, you’ll discover nine steps to plan and execute an Influencer Marketing campaign. Check out the latest article from Social Jack! #InfluencerMarketing

Influencer marketing is designed to tap into an existing community of engaged followers on social media. Influencers are specialists in their niches. These individuals have influence over an audience you might be trying to reach, and can be helpful marketing to those buyers. Check out the latest article from Social Jack! #InfluencerMarketing

We all hear about kids who make a gazillion dollars a year opening up toy boxes on YouTube, but what about people who are making the magic (and the money) happen from behind the camera? Check out the newest article from Social Jack! #InfluencerMarketing

Influencer Marketing has grown exponentially over the past year, attributable in no small part to the success that marketers find with the channel. 94 percent of advertisers find Influencer Marketing to be an effective practice that can generate 11x the ROI of traditional advertising. And with big brands and media companies increasingly moving marketing dollars into the space, the industry will undoubtedly continue to see explosive growth. Check out the latest article from Social Jack! #InfluencerMarketing