Gerard Adams talks with Ainsley Rodriguez in the latest installment of his interview series. Check out the latest article at Social Jack! #InfluencerMarketing
Pinterest is helping brands work better with influencers on the platform by providing more resources for campaign measurement. Today, Pinterest expanded its content marketing API to third-party influencer marketing platforms for the first time. Check out the latest article from Social Jack! #InfluencerMarketing
Creators and marketers may love Instagram, but they’ve been hesitant to build on Instagram’s 2-month-old longer-form streaming feature, IGTV. However, there’s been early experimentation and a growing marketing tech stack as each side tries to understand what actually works on Instagram’s vertical video platform and how Influencer Marketing will fit in. Check out the latest article from Social Jack! #InfluencerMarketing
LinkedIn is a super useful tool to utilize with social media because it allows you to make professional connections, enhance your networking skills, and even generate leads to make sales for your business. But, what if there was an easier way to find leads and generate sales this way? Thanks to LinkedIn’s Sales Navigator feature, you can find more referrals and make even more connections!
In this episode, our guest Influencer Mike O’Neil talks more about the power of LinkedIn and why Sales Navigator is a fantastic tool for Influencers.
A useful connection
At the start of this episode, Mike talked about the general benefits that LinkedIn has for its users – the biggest one being the power to engage with fellow colleagues and Influencers. When you create a LinkedIn account, you have the ability to message people and even comment on things that they post about on their page. On top of this, you can also write a recommendation for someone, or even endorse them for a skill that they list (for example, leadership or proficiency in Microsoft Office). Remember, other Influencers and potential leads can see these recommendations and endorsements, boosting your credibility and the reach of your Influence!
Influencer Marketing Pro Tip: When it comes to generating sales through LinkedIn, there are a few simple moves you can make to find and engage leads. At Social Jack, we offer 20 minute power moves that will help you meet your sales goals.
Find the key connections
Another useful feature of Sales Navigator is its ability to recommend leads for you. Remember, the service you want to sell has an audience, so you should NOT be targeting every single person! Doing so can make people lose interest or even hurt your credibility. Sales Navigator can help you find the individuals who will have the most interest in the product you want to sell. Once you see that, comb through that list and see if there are any major Influencers you can connect with to sell your service. If you can sell a service to them and get a recommendation, you will have successfully extended your Influence. However, even if you cannot do that, it may still help to spark the Influencer’s interest and help you find more leads. Make sure you are targeting the right people for your service!
Influencer Marketing Pro Tip: Are you confused as to how you can get the app to find these targets? Go into your settings and go to sales preferences. You can then fill in information about your target audience and specifically what you want from them. Once you do that, the app will start suggesting leads that fit your specified criteria!
Using other platforms
Sales Navigator is an invaluable tool for those looking to generate leads and expand their Influence. However, you should not confine yourself to only using LinkedIn. O’Neil also said LinkedIn has gone in the wrong direction from its main use. You should be making sales leads, but you also need to promote your personal brand in order to get people interested. For this, O’Neil recommends that you use other social media platforms to get noticed. You want to expand your reach as far as you can and using more than one platform helps. You can promote your personal brand and find even more leads by doing so. You can also make use of the information you get from Sales Navigator and target even more people!
Influencer Marketing Pro Tip: We can help you promote your brands on more channels. In our Influencer Development Program, we determine your key audiences and can create multiple social media channels, so you get the most out of your network.
In summary
When it comes to Sales Navigator, it can help you tremendously with finding leads. LinkedIn is special because it allows you to interact with your connections and even make recommendations, something that can help expand your Influence. You can also use it to find your key audience and well known Influencers that can help you expand. Although, you should additionally use other platforms to get the most reach from your audience. By using this tool, you can increase sales and become an even bigger Influencer!
Influence Factory LIVE airs Wednesdays at 12pm CST. Register here!
You can also subscribe to previous and upcoming shows on the Social Jack website.
We hope to see you in our next Influence Factory!
LinkedIn is a fantastic networking tool that has been around since before Facebook and Twitter. This platform allows anyone to connect professionally with other people in their field and build a career. LinkedIn has become a network that anyone and everyone can use; however, not everyone knows how to use it to their advantage. Knowing how to best construct your LinkedIn profile could be the difference between a company overlooking you or reaching out to you. In this episode of Influence Factory, Wayne Breitbarth, author of “The Power Formula for LinkedIn Success,” teaches you how to leverage your LinkedIn profile for ultimate networking success.
The Original Social Network
LinkedIn has been around since 2002 and A LOT of things have changed since then. With new social networks popping up left and right, LinkedIn has had to make some changes to keep up with all other social networks. By adding features such as an accomplishments section and recommendations on how to strengthen your profile, LinkedIn has become stronger than ever. Even though LinkedIn has all these amazing features, it is important to know how to use them effectively to get the most out of your profile.
Get Your Point Across
This platform has a ton of sections and features that allow you to highlight all of your amazing achievements and show everyone how awesome you are! Just make sure you are doing it in the most efficient way. LinkedIn’s summary section is set up so people viewing your profile will only see the first two lines of the summary unless they click the “see more” button below it. Because of this, Breitbarth stresses how it is crucial to have all your important information at the top of your summary section. Most people will likely scroll through your profile quickly and scan it for the most important information. This is a great way to ensure that people will get a good understanding of who you are and what you can do immediately.
Not Your Average Resume
The original purpose for LinkedIn was to have a space to put your resume online and connect with professionals in hopes of getting hired. Today, the underlying purpose is still the same but with a little bit of a new take. Breitbarth says that “The beautiful thing about (LinkedIn) profiles is they don’t have resume rules.” It is a little less strict than an actual resume, because it’s like any other social media platform. You have a profile picture, there is a messaging feature to chat with other members, and you can even make posts. The only difference is that the people you are interacting with are also professionals in your related field of work.
Using Key Words
LinkedIn is a social media platform for professionals looking to connect with other professionals in related fields of work, but it is also used as a search engine to find specific people, skills or job titles. Utilizing key words can really make your profile stand out – literally! When you use LinkedIn’s search function, you can type in a word and LinkedIn will compute all businesses and people that use that word in their profile. The best place for you to use key words in your profile according to Breitbarth are, the headline, all job titles if applicable, and the skill section. By doing this, your profile will be easier to discover and you will gain a lot more exposure.
In Summary
LinkedIn is one of the first social media platforms and has stayed relevant in the ever changing world of social media by constantly updating and adding new features. Knowing how to properly utilize each feature is essential in order to get the most out of your profile. Using key words and organizing your information efficiently are just a few ways you boost up your LinkedIn profile. By following Breitbarth’s tips, your LinkedIn profile will surely bring you success!
Influence Factory LIVE airs Wednesdays at 12pm CST. Register here!
You can also subscribe to previous and upcoming shows on the Social Jack website.
We hope to see you in our next Influence Factory!