Fyre Festival was an immense marketing success, which set it up to be an epic failure in execution. Yet beyond a healthy dose of schadenfreude, the failure of Fyre certainly offers some valuable lessons in marketing and branding, specifically regarding its Influencer campaign. Check out the latest article from Social Jack! #InfluencerMarketing

 


What the festival had plenty of was supermodels and other influencers; what it lacked was everything else. Here is a look at what Influencer Marketing lessons other companies can learn from Fyre Fest, a.k.a. “the greatest party that never happened.” Check out the latest article from Social Jack. #InfluencerMarketing


Potentially earning thousands per post, Influencers are cashing in on their ability to captivate large audiences and thus heavily impact the purchasing behavior of their followers. It's clear why brands keep throwing products and money toward these social media stars — Influencer Marketing works. Check out the latest article on Social Jack! #InfluencerMarketing

 


The effectiveness of influencer marketing is not surprising, given that 92% of consumers trust recommendations from people they know and 70% trust the experiences of their peers. Utilizing this type of marketing approach drives awareness, cultivates an audience, and bolsters owned media over time. Check out the latest article from Social Jack! #InfluencerMarketing

 

 


Launched two years ago, Amazon’s influencer program still isn’t quite going anywhere, say brands, agencies and influencers. Check out the latest article from Social Jack! #InfluencerMarketing

 


A lot has happened in the field of influencer marketing this year. Some for good and some for bad but it’s safe to say, that even with a long way to go still, the market is moving forward, and there are various things for predict for the next year. Check out the latest article from Social Jack! #InfluencerMarketing


Wondering how to implement an Influencer Marketing campaign? Looking for a plan to follow? In this article, you’ll discover nine steps to plan and execute an Influencer Marketing campaign. Check out the latest article from Social Jack! #InfluencerMarketing

 

 

 


Influencer marketing is designed to tap into an existing community of engaged followers on social media. Influencers are specialists in their niches. These individuals have influence over an audience you might be trying to reach, and can be helpful marketing to those buyers. Check out the latest article from Social Jack! #InfluencerMarketing


We all hear about kids who make a gazillion dollars a year opening up toy boxes on YouTube, but what about people who are making the magic (and the money) happen from behind the camera? Check out the newest article from Social Jack! #InfluencerMarketing

 

 

 

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