‘It’s still very much the Wild West’: Influencer Marketing deals are now Focused on Performance

For years, Influencers were able to point to the number of followers they had to garner brand deals,

For years, Influencers were able to point to the number of followers they had to garner brand deals, as marketers had a hard time tracking what worked and what didn’t. But now marketers want a more refined approach to their Influencer Marketing strategies, moving beyond the days of simply picking who’s the most popular. Check out the latest article from Social Jack! #InfluencerMarketing