A key part of many social media campaigns in today’s day and age is the power of Influencer Marketing. This form of marketing allows people to reach into their wells of power (AKA their network) and help sway opinion about a product or service that people should buy. What makes this interesting is that people are able to have more personal interactions with their audience members instead of doing a generic post. In order to use Influencer Marketing to its fullest potential, there are a few tips you should keep in mind.
In this episode, Neal Schaffer shares what he loves about Influencer Marketing. He explains the power it has and why so many people are jumping headfirst into it.
Make content, not war
Obviously, creating content is a key part of Influencer Marketing. You want to keep your network engaged with you by posting relevant, timely content; but, how do you present it to them? One way is a blog post. After all, a blog post allows you to be more personal and humanize whatever you talk about. However, there are various other effective ways that you can present content to your audience.
The other route you can take here is by developing visual content for your audience. You still need text for your social media post, but a visual can augment what you say very well! If you want to show off a product’s effectiveness, you can create a video to demonstrate it. Want to make a statistic really stand out? You can make a chart or an infographic to visualize the data! A photo can also help give some more ompf to your posts! Remember, you should make a post fun by doing something creative with what you offer or what people should know about. Make your content both clickable and engaging.
Influencer Pro Marketing Tip: Are you looking for ways to enhance your social media posts? Our Influencer Development Program will help you identify your target audience and then we can help you develop content that is both relevant and engaging!
Be an advocate of your work
Obviously, everyone wants to get invested in work that is meaningful to them. When that happens, employees tend to be very happy about where they work and essentially become an “ambassador” to their company and its brand. This is something that Schaffer called “employee advocacy.” The term essentially means that employees are representatives of the brand and can talk about in a positive light. This is something to leverage for your next Influencer Marketing campaign. If employees have a lot of followers, they can talk about their company. In doing this, they can get others to jump on board with the brand and use the services it sells. This goes to show how important employees can be online!
Influencer Marketing Pro Tip: If you are looking to sell a service on social media, look at your brand and the company’s brand. By seeing how you fit into the brand or why the brand matters to you, you can offer that personalized communication with customers. Customers like to see personality coming from a company because it once again HUMANIZES the brand. This will help you make those sales!
Employee Advocacy – LinkedIn
As the second most engaged social media network, LinkedIn is a great tool for employee advocacy. LinkedIn is a professional social media channel, so it makes sense to use employee advocacy here. On this channel, you are representing yourself, but also a company. In order to convince people to use any of your company’s services, you should show them why the company is great! Maybe your company is pushing a new environmental project or something that helps employees… talk about it! When people see your words, they can get a better idea of what your company’s values are and why they should get involved with them. This is the ideal channel to enhance the awareness and brand of a company while getting connected with other industry experts.
Influencer Marketing Pro Tip: Do you want to use employee advocacy on LinkedIn but don’t have an account or are lacking connections? Social Jack’s Influencer Development Program can help you build your profile and network so you can chat your company up!
Influencer Marketing is great because it allows you to get personal with your audience. You can do this by making your content more visual, grabbing the attention of your connections. The other thing that many people can do is employee advocacy. Happy and fulfilled employees are the best spokespeople for a brand, so you’ll want them to talk about your brand where they can! Finally, make sure you are on LinkedIn! This channel allows you to meet more connections but also allows you the perfect space to talk about your company and why people should use it!
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We hope to see you in our next Influence Factory!