06 Apr 2019 0 How Two-Way Conversations Can Fix the Influencer Marketing BacklashGiven the huge potential of influencer marketing to help companies reach the right audience, marketers and consumers must How Two-Way Conversations Can Fix the Influencer Marketing Backlash Blogging dean delisle, influencer marketing, social jack, SocialJack Dean Given the huge potential of influencer marketing to help companies reach the right audience, marketers and consumers must work together to fix the reputation of this practice – Collaborating will improve transparency and effectiveness.