When it comes to Influencer Marketing, agencies are no longer in the driving seat for some of Pernod Ricard’s brands and one of them is Malibu. Read up on the newest article from Social Jack! #InfluencerMarketing
YouTube is powering branded experiences on the platform with augmented reality and interactive 3D assets to display ads. Learn what's new from the latest article on Social Jack! #InfluencerMarketing
“By connecting with bigger brands that your target audience interacts with, you can increase the strength of your marketing efforts.” Check out the newest article from Social Jack! #InfluencerMarketing
Here's how influencers have evolved to become today's top salespeople. Read up on the latest article from Social Jack! #InfluencerMarketing
SeatGeek is betting on influencers – with the ticketing company having increased its media spend on influencers year-over-year by 60%. Check out the latest article from Social Jack! #InfluencerMarketing
YouTube has been making FameBit, an influencer marketing platform that it acquired in 2016, a bigger part of its pitch to marketers. Check out the latest article from Social Jack! #InfluencerMarketing
The report revealed that the popularity of Influencer Marketing has increased in 2019 from 2018 with 94% marketers/strategists finding it more effective and 85% continuously exploring innovative ways to collaborate with social media Influencers. Check out the latest article from Social Jack! #InfluencerMarketing
For some, content strategy is a rigorous, drawn-out process that can take months to complete. For others, it’s a handful of slides. Or worse, whatever it takes for the client to sign off the annual retainer. It usually depends on the agency or in-house team you’re working with. Check out the latest article from Social Jack! #InfluencerMarketing
Netflix just one example of how brands are using content marketing to attempt to build some kind of “community” for the brand’s customers. By creating communities, brands are able to lower content costs, drive engagement and tap research and feedback around new products or strategies. Check out the latest article from Social Jack! #InfluencerMarketing
As big brands and agencies have vocalized their frustrations about fraud in influencer marketing and committed themselves to combat it, the industry has realized it’s quite difficult to police. Riding that momentum, an industry-wide coalition is attempting to bring more standardization into the market. Check out the recent article from Social Jack! #InfluencerMarketing
