Ad Industry Launches Coalition in an Attempt to Standardize Influencers

As big brands and agencies have vocalized their frustrations about fraud in influencer marketing and committed themselves to

As big brands and agencies have vocalized their frustrations about fraud in influencer marketing and committed themselves to combat it, the industry has realized it’s quite difficult to police. Riding that momentum, an industry-wide coalition is attempting to bring more standardization into the market. Check out the recent article from Social Jack! #InfluencerMarketing