‘A more sophisticated Influencer strategy’: Publishers are building teams to recruit ‘expert networks’

Contributor networks swing in and out of fashion in media. But with Influencer Marketing en vogue and publishers

Contributor networks swing in and out of fashion in media. But with Influencer Marketing en vogue and publishers hunting for ways to drive engagement on their properties, the hunt for famous, influential contributors is back on – and it’s giving rise to a new kind of role at business and news publishers.