Data analytics tools have led brands to realize that Influencer Marketing campaigns are much more than likes and impressions, and several other tools must be used to monitor the true figures of a campaign. Check out more in this article from Social Jack! #InfluencerMarketing

Find out more about the perks of using Influencer Marketing to consolidate your social media presence and attract more prospects. Learn the latest in this article from Social Jack! #InfluencerMarketing

When it comes to Influencer Marketing some brands — particularly those targeting Gen Z — are starting to consider using TikTok creators over Instagram Influencers in their campaigns. Check out the latest from Social Jack! #InfluencerMarketing

One CMO's strategy for revamping your approach to Influencer Marketing. Check out this article from Social Jack! #InfluencerMarketing

Some things in life will always stay classic — the look of a vintage Mercedes, for instance. In the marketing world, though, the whole game has changed with the rise of social media. The day of paying to get your product on the front page of a newspaper is no longer. Learn more in this article from Social Jack! #InfluencerMarketing

While modern Influencer Marketing has the potential to expose a company’s offerings to a broader range of target audiences, it is often difficult to accurately quantify the actual impact. Even knowing what metrics to track can be a challenge, as Influencers may use multiple channels and innovative models to promote a brand. Learn more in this article from Social Jack! #InfluencerMarketing

With the pandemic disrupting a brand’s marketing strategies, organizations have started to look more closely into Influencer Marketing over the past year. Check out the newest article from Social Jack! #InfluencerMarketing

Since Influencer Marketing became popular, one of the most popular ways for brands to connect with influencers and share their products was through events. However, since the pandemic started, press days, parties, and networking dinners have been forced to take a pause. Check out the latest article from Social Jack! #InfluencerMarketing

Despite the Influencer Marketing industry really taking off, it still takes time and effort to make it work for brands. Search engines often favor content that’s ranked high in SEO, so how can your brand get up there for people to see? Learn more in this article from Social Jack! #InfluencerMarketing

Micro-Influencers present a unique opportunity to harness the power of word-of-mouth marketing. Unlike mainstream Influencers, they have a more niche content focus and a smaller, more engaged audience. Learn more about them in this article from Social Jack! #InfluencerMarketing