As a result of stay-at-home orders, social media usage increased: the number of active social media users globally grew 10.5% to almost four billion. In any other context, these figures would have signaled a boom period for online influencers who could drive engagement with these new audiences. Learn the latest in this article from Social Jack! #InfluencerMarketing
Consumers now spend more time engaged on social media than legacy media. This is especially true for younger audiences, who also tend to harbor an anti-establishment distrust of large institutions and mass marketing efforts. How can brands appeal to such a fragmented crowd? One of the answers is through influencer marketing. Find out more in this article from Social Jack! #InfluencerMarketing