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Social Care continues to grow and become a top preferred channel of communication for consumers, organizations are finding it challenging to bridge the growing communication gap between Social Marketing, Social support and the overall Customer Experience. This creates a “Watermelon Effect”: Green on the outside, red on the inside. In this session, Miri will discuss ways for organizations to effectively bridge that gap and close internal silos. She will share from her own experience at Microsoft and provide practical insights that will change the customer experience for the better.